Dress Like a Billionaire: Spotlight on Old Money Brands

Dress Like a Billionaire: Spotlight on Old Money Brands

Explore the exclusive world of Old Money brands favored by billionaires. Learn about the luxurious labels that symbolize wealth, tradition, and understated elegance.

December 04, 20235 min readMoney

Key Takeaways

What defines an Old Money BrandAssociation with billionaires and long-standing tradition in luxury fashion
Ideal millionaire dressing in 2023Balancing a suit or casual designer jeans for growth or a top-level casual look
Old Money Aesthetic originsAesthetic rooted in generational wealth and high-society lifestyle
Brands billionaires wearExclusive labels such as Kiton, Cesare Attolini, Santoni, and Brunello Cucinelli

It's no secret that the world's most influential and wealthy individuals select their wardrobes with the utmost care, opting for brands that signify not just high status but a long heritage of craftsmanship and quality. These are Old Money Brands – the pinnacle of luxury and timeless taste.

At Wiredinnovator, we understand that clothing represents more than just function; it's a reflection of personal brand and often, one's level of success. Let's unveil the prestigious brands that define what it means to dress like a billionaire.

What Defines an Old Money Brand

Old Money Brands provide a subtle whisper of affluence rather than a shout. They are characterized by their appeal to those steeped in wealth, often for generations. Renowned for exquisite materials, tailor-made fittings, and a legacy that often speaks louder than any logo could, these brands are staples among the elite. Examples include English tailors on Saville Row or the famed Italian luxury powerhouses such as Cesare Attolini and Kiton.

The allure for such brands comes not only from their price tag but from their storied histories, serving royal families and global leaders alike. When you spot a sharply dressed executive, chances are they're adorned in a piece from these iconic labels.

Dressing Tendencies of Millionaires in 2023

The billionaire wardrobe has evolved. Casual chic is steadily replacing the traditional three-piece suits, more so post-pandemic. Comfort is becoming key, with items like luxury tracksuits and designer jeans seeing an uptick in popularity among the affluent.

And at Wiredinnovator, we've noticed a trend – those climbing the ladder lean towards impeccably tailored suits, while those who've reached the pinnacle can afford to dress down. Here's what the shift looks like:

  • Aspiring magnates: Immaculate suiting, perhaps not full-on corporate attire, but definitely smart.
  • Established billionaires: More liberty to wear casual pieces like sweatsuits without compromising on the label.

The Old Money Aesthetic Essence

Understated Elegance – this phrase encapsulates the Old Money Aesthetic. It's about everlasting style that shuns fleeting trends for classic, perennially stylish choices that speak volumes about a person's status and taste.

For interiors, think rich fabrics like velvet and ambient spaces adorned with polished wood or thick carpets. For fashion—the very same philosophy. Time-honored brands we've outlined above are some of the many that billionaires frequent to curate their immortal wardrobe.

Origin of the Old Money Aesthetic

The 'Old Money' look has seen a resurgence, largely thanks to platforms like TikTok, where the appeal of a genteel, aristocratic lifestyle has taken hold among the masses. But its roots are deep, going back to the era of monopolies and the Gilded Age elite.

This aesthetic, honed over centuries, is enjoying its moment in the virtual spotlight, with many desiring the air of unspoken wealth it exudes. Here's how Wiredinnovator breaks down this time-honored tradition:

  • Colors: Muted yet rich, like whites and pale blues.
  • Materials: Always high-quality, such as linen, silk, and cashmere.

Brands Revered by Billionaires

When it comes to what the ultra-wealthy wear, a few brands stand head and shoulders above the rest. Below is a curated selection that captures the essence of Old Money style:


Kiton is a luxury ready-to-wear and made-to-measure clothing company founded in Naples, Italy. Known for its exceptional craftsmanship and high-quality materials, Kiton is a favorite among the world's wealthiest individuals.

Cesare Attolini

Cesare Attolini is another Italian luxury brand that has captured the hearts of the world's richest. Founded in Naples, the brand is renowned for its bespoke tailoring and the exceptional quality of its garments.

Cesare Attolini's suits are a testament to the brand's commitment to traditional tailoring techniques and the use of superior fabrics. Each suit is a work of art, meticulously crafted to ensure the highest level of detail and quality. The brand's offerings align perfectly with the Old Money Aesthetic's emphasis on timeless elegance and understated luxury.

The color palette of Cesare Attolini often includes muted yet rich colors, such as whites, pale blues, and earth tones, which are characteristic of the Old Money style. The materials used are always high-quality, including linen, silk, and cashmere, further enhancing the brand's appeal to those seeking the Old Money look.

In the next section, we will explore another brand that embodies the Old Money Aesthetic.